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Logo Design

Visual Identity

Website

Social Media

About me

I’m a passionate creator dedicated to crafting exceptional brand identities that leave a lasting impression. From captivating logo designs to powerful visual identities, I tailor my services to give your business the personality it needs to stand out in the competitive market.

As a designer and strategist, I work tirelessly to build an authentic brand that resonates not only with the mind but also with the heart of your target audience.

Whether it’s designing stunning webpages or curating engaging social media content, I am committed to helping your business thrive and make a remarkable impact.

Join me on this creative journey, and let’s shape a brand that tells your unique story and captivates the world. Your success is my inspiration!

Projects

Branding

For “Sol en Piscis,” an artistic and decorative brand, I embarked on a journey from inception, creating a brand identity that resonates with its essence. From crafting a distinctive logo, defining a harmonious color palette, selecting fonts, and designing unique patterns to establishing brand elements, I shaped a cohesive visual language. Beyond visuals, I curated the brand’s voice for social networking, ensuring a comprehensive and resonant identity from the ground up.

Website

I immersed myself in the atmosphere of Storeroom to capture its essence. From establishing a clear information architecture to selecting colors, fonts, and styles, every element was meticulously chosen. Using WordPress as the platform, I brought their unique identity to life online, ensuring a seamless and engaging digital experience for visitors.

Ux Ui

Creating “CleverEats” was a journey from inception to realization. Starting from scratch, I researched, defined archetypes, crafted a clear POV, and developed an MVP. Information architecture, user flows, wireframes, and design patterns were meticulously crafted to ensure a seamless user experience. The result? A prototype that brings “CleverEats” to life, empowering users to make smart purchases and explore delicious recipes with ease.

Menu Design

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Motion Graphics

Adoptado is a project aimed at facilitating connections between individuals seeking to adopt a pet and homeless animals. I conducted the presentation of the app using After Effects, enabling its use across various social media platforms such as YouTube, Instagram, and Facebook.

Logo Redesign

Depormate, a sports-oriented app seeking to connect with athletes, reached out to me to discuss a redesign of their logo ahead of their launch. Additionally, they requested my assistance in reviewing and refining certain aspects of both their website and app.

Ux Ui

Tuluka, a CrossFit box that offers an app for booking classes, aimed to expand its functionalities to provide more benefits to its members. To achieve this, various user experience techniques were employed before designing the interface.

Logo Design

Creating a logo involves several key steps:

Research: Understand the client’s business, target audience, and competitors.

Concept Development: Brainstorm and sketch ideas, focusing on simplicity and clarity.

Refinement: Iterate based on client feedback, ensuring the design aligns with their brand.

Digital Rendering: Create digital versions using vector graphics software for scalability.

Presentation: Showcase the design to the client, making necessary adjustments.

Delivery: Provide final logo files and usage guidelines.

In summary, the logo design process aims to create a unique visual identity that effectively represents the brand and resonates with its audience

Visual Identity

Creating a Visual Identity: Crucial for Brand Success

Establishing a visual identity is paramount for any brand’s success. It involves crafting a cohesive and distinctive look and feel that reflects the brand’s personality, values, and offerings. This process typically includes designing a logo, selecting appropriate colors, fonts, and imagery, and defining consistent visual elements across all brand touchpoints.

A strong visual identity sets a brand apart from competitors, enhances brand recognition, and fosters trust and loyalty among consumers. It helps convey the brand’s story and message effectively, making it easier for customers to connect with and remember the brand.

Consistency in visual elements across various platforms, such as websites, social media, packaging, and marketing materials, reinforces brand identity and builds brand equity over time. By investing in the creation of a compelling visual identity, brands can establish a strong foundation for long-term success and growth in today’s competitive market.

In summary, creating a visual identity is not just about designing a logo; it’s about crafting a cohesive and memorable brand image that resonates with consumers and drives business objectives forward.

Website

Creating a Website with WordPress

Building a website using WordPress begins with understanding the client’s vision, including their desired style and the purpose of the website. From there, ideas are sketched out to present various design options.

Once the direction is chosen, the website’s architecture is defined, outlining the structure and organization of content. This ensures a user-friendly experience for visitors.

Throughout the process, collaboration with the client is key, incorporating their feedback and preferences to create a complete, functional, and intuitive website that meets both their needs and those of the users.

By harnessing the power of WordPress, we can deliver a tailored online platform that effectively showcases the client’s brand and achieves their objectives.

Social Media

Creating engaging content for social media platforms is essential for businesses to connect with their audience effectively.

By understanding the client’s needs and objectives, a monthly planning strategy is crafted. This involves designing posts and stories tailored to each platform, accompanied by compelling text to enhance engagement and drive desired actions from the audience.

With a well-thought-out approach, businesses can effectively communicate their brand message and achieve their marketing goals in the ever-evolving landscape of social media.